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Health and wellness trends in real estate

Health and wellness trends in real estate

Luxury lifestyle isn’t just about looking great anymore. It’s about feeling good too. Of course the world’s affluent still want jaw dropping properties with inspiring views, but they’re also looking for more substance included with the home. In today’s world where we are spending so much more of our time at home, the Luxury buyer wants a home that can challenge them physically, calm them mentally, keep them centered and be their vacation/spa retreat too.

As a result, wellness-related amenities have exploded in recent years. In fact, properties with wellness–focused amenities sell for anywhere from 10% to 25% more money than traditional luxury properties. In the luxury world, this can mean a significant sum of cash.

But what exactly are the amenities that today’s Buyers are looking for? Here are 7 features that today’s top tier Buyers have on their wish lists.

1. Meditation rooms
Quiet peaceful spots dedicated to self-reflection are quickly becoming a hot commodity for the world’s elite. Tech driven virtual mediation rooms are even hotter. These use a combination of reality technology and tranquil design to enhance the owner’s meditative practices.

2. Saunas and massage rooms
A dedicated place in the house to unwind, relax and detox. The saunas for removing all the toxins of the day. A private massage space for their masseuse to work on them in, for a Botox treatment, or having their hair done without ever leaving the comfort, safety and security of their home.

3. On-site organic meals
Access to fast, heathy, and sustainable sourced meals is important to the top tier Buyers. From having gourmet chef kitchen’s to rooftop vegetable gardens or indoor luxury gardens to on-site nutritionists Luxury real estate is offering Buyers their pick of healthy at-home dining options. Growing fresh produce, eating heathy all while and making it very convenient makes this luxury inclusion very special.

4. Yoga and Pilates Studios
Those dedicated to the art of yoga or Pilates often seek out properties with in-house studios – places they can hone their craft or enjoy one-on-one sessions with their trainers. In high rise condos, these might even take the shape of outdoor Yoga decks or rooftop private studios to be able to enjoy the sights and the fresh air. In a home the in-house studio might be located close to the pool or their tranquil gardens.

5. Tranquility gardens
These peaceful gatherings of greenery bring peace to the busy lives of their affluent clients. Typically situated on a high rise roof top in gritty, concrete-filled urban centers, they’re a haven of natural foliage to the affluent city-dweller who call these places home. Tranquil gardens can also be an extension of the home with a walk out to a stone patio or manicured lawn. Lavender makes a great plant for bringing peace, tranquility, fragrance, and color to the gardens. The healing and relaxing properties of lavender make it highly sought after for use in massages and therapy.

6. Oxygen chamber pods and cryotherapy therapy booths
One of the perks of affluence is getting to enjoy the latest technology and products before they become mainstream. In the well-world you can count on cryotherapy and hyperbaric oxygen therapy among them. Many of today’s top-tier clients are looking to bring these new and evolving approaches into their homes to improve their health and longevity. They’re very popular with athletes, runners, and fitness buffs as these high tech amenities are known to increase blood flow and improve energy.

7. Endless pools, plunge pools or pools you can use year-round
Water and wellness go hand in hand and have fast become a best-selling feature for homes in 2020. Whether you are relaxing or exercising in your pool, it’s large part of your health and wellness regime.

What do your buyers want?
Knowing what Buyers are looking for in your market, whether its health and wellness or the latest interior design is critically important in today’s Buyer driven market. It can help you determine what adjustments, renovations or changes need to be made to achieve your desired goals or more importantly help your property stand out from the competition.

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